Why Ro

Hi, I'm Arielle, founder of Ro.

I earned my BA in Public Relations from the University of North Texas and started my career in bleeding-edge technology sales, helping enterprise companies make sense of complex systems, strategy, and change.

Along the way, I had two beautiful girls, built a career I’m proud of, and  even went back to school achieving  MBA from  Baylor University.

In that time, life did what life does and I went through a season of downsizing, starting over, and moving back to my hometown. 

That season of change allowed me to more fully understand the power of home. What to keep, what to let go of, and how to make the best use of space. 

Ro Home Reset grew from that belief. 

A home has to work for the life you are actually living  and feel like a place you genuinely want to be.